【姓名】:刘慧芳
【职称】:讲师
【学历学位】:管理学博士学位
【联系方式】:hfliu@suse.edu.cn
【研究方向】:数字化转型、ESG、CSR
【招生领域】:企业管理、市场营销
【讲授课程】:市场营销、市场调查与预测
【代表性研究成果】:
Kong, H.Y & Liu, H.F. (2023). The Relationship Between ICT Use and Perceived Life Satisfaction Among Older People in Korea: The Mediating Effect of Social Capital, sustainability,15(12),9353. (SSCI,JCR 2区,中科院3区, IF= 3.9)
Liu, H. F & Jung, J. S (2021). The Effect of CSR Attributes on CSR Authenticity: Focusing on Mediating Effects of Digital Transformation,sustainability,13(13),7206. (SSCI,JCR 2区,中科院3区, IF= 3.9)
Jung, J. S., Han, J. & Liu, H. F (2022). The Effect of Self-Efficacy of Small Business Start-ups in Korea and China on Startup Performance: Focusing on the Mediating Effect of Startup Intention and the Moderating Effect of Digital Transformation. Journal of Global Business and Trade, 18(6),1-18.(SCOPUS)
Jung, J. S & Liu, H. F (2022). The Effect of CSR Attributes on Purchase Intention in Both Korea and China, Journal of Global Business and Trade,18(3),61-80. (SCOPUS)
【编辑:孔祥冬】
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